Buyer for a digital marketing company in Western Europe

• Revenue: 2-10M EUR
• Employees: not decisive
• Location of the target: Western Europe
• Reason for acquisition: The company is an international digital marketing agency. It has a strategy for growing its operations in Western Europe via acquisitions, therefore the management is open to speaking to interested sellers
• #CFIE ITB148

The buyer is a very profitable digital marketing agency that wants to expand its business in Western Europe. Its strategy is to do acquisitions and has a proven record of such transactions. The funds are ensured from company’s resources, wealthy investors willing to back the right deal and the company’s bank that is keen to offer backing as well. The buyer is looking to acquire a similar company able to offer an add-on service to the buyer’s clients. The management has started the M&A process and is planning to do the acquisition as soon as possible. As possible synergies to bring to target can be mentioned digital marketing expertise, streamlining marketing & sales journey, cross sell to the existing large size customer database. The target company is located in Western Europe, has activities related to digital marketing since the buyer is looking for services with which can cross-sell the audience. The desired company records revenue ranging between 2-10M Euro and has a comfortable EBITDA. It is good to have a strong second-tier manager in place and founder not solely responsible for business development. It would be good to have preferably software focus, could be either a SaaS company or a services one. As specific activities can be mentioned CRM. The target needs to have an established client base and proven sales funnel. Ideally under-utilised digital marketing, as this is a major value-add for the buyer.

The buyer company is a provider of digital marketing services for businesses of all sizes. Before agreeing on a paid service, clients are allowed to request a free review of their website and digital marketing and the team will prepare an expert plan of action tailored to the specifics of the client’s business conditions. The company handles the entire marketing campaign and the client will be helped to have a website that generates more traffic, leads and sales. The website will be provided with tools (such as SEO, PPC, Content Marketing and Social) that increase conversion and produce more sales and higher revenues.

The team supports the clients to build a digital marketing strategy and to hit the desired goals. Content marketing services help to scale the business by getting the business to be seen, shared and recognized. The company’s content services contain digital PR, videos, graphics and Influencer Marketing. The SEO services ensure websites have an increased visibility in Google search and the company prepares the content to be easily accessible for all categories of devices (desktop, mobile, etc.). The SEO strategy is different for each type of business. Pay Per Click (PPC) is one of the method used to increase a website’s visibility very fast and to help new businesses to grow. The company’s PPC management services enable clients to maximize their sales by using specific channels such as AdWords, Shopping Ads, Bing, Remarketing, etc.

The buyer is looking to acquire a company that operates in the same activity and has similar services such as:

• Content Marketing
• PPC Campaign Management
• Conversion Optimization
• Website Design Optimization
• SEO
• Consultancy
• Digital Marketing Learning & Training

• The buyer is a provider of digital marketing services
• The services provided enable businesses to increase their visibility and to grow
• The buyer wants to expand its business in Western Europe by acquiring a similar digital marketing company
• Target companies should have an established client base and proven sales funnel