E-commerce and customization company in Europe for sale

E-commerce and customization company for sale

• Revenue: > 5 million EUR
• EBITDA: > 20%
• Employees: > 40
• Location of the e-commerce and customization company: Europe
• Reason for sale: The owners want to grow the company in Europe, therefore are looking to talk to interested investors
• #CFIE ITS516

Overview of the e-commerce and customization company in Europe for sale

The company for sale was formed in 2017 by merging three companies that were partnering for a long time and had similar activities. The businesses were active in providing products in two different areas and through the merger, a stronger company with a more solid portfolio of products was formed. The client reach is now higher than before, and the company’s revenue growth is greater due to product cross-selling. At present, the company sells its products through its 2 existing proprietary websites and online shops, via eBay, Amazon as well as other B2-B channels. The products are personalized and customized to meet the client’s specific needs. The broad platform strategy has contributed to stable and strongly growing revenues in recent years. The company has 3 shareholders since its inception and has no equity investor or other type of interest-bearing liability agreement. The shareholders are searching for various opportunities to take the business to the next level and are now evaluating the options for a company sale. The transaction structure is flexible, the owners are open to different types of options. It may also be agreed that managing shareholders stay on board operationally in the longer term. A potential buyer could be a larger company that wants to enter the market by acquiring a well-established business.

Profile (strategy) of the e-commerce and customization company in Europe for sale

The company is in Western Europe and has a team of around 42 employees with extensive experience in the field and with deep knowledge of how to take advantage of the fast-growing e-commerce market. In this industry, it is very important to be different, therefore customization of products is seen as one of the most important trends in e-commerce. Reports say that when personalized experiences are used there is an average increase in sales of more than 20%. At the same time, 80% of shoppers are more inclined to buy from a company that offers personalized products. This is because customers recognize themselves and express their personality through the products they acquire, therefore it is more likely for product customization to remain an important trend and skill. E-commerce personalization continues to be shaped by business requirements such as omnichannel approaches and technologies such as machine learning.

Taking into consideration the market’s characteristics, the company’s management set up a complex organizational chart and efficient workflows that enable the processes of production and personalization to be performed in just a few optimized steps. The online shops can provide customers with 3D-product designs making sure the desired customized item is received.  Items such as personalized smartphone covers and individualized articles like key chains, door mats, pillowcases, etc. are produced and delivered. The strategy is to offer a greater mix of products in the growing e-commerce market. Therefore, the company created optimized production processes and developed a proprietary platform to support the launch of new products. These operations allow the company to reach a very fast rhythm of growth in sales (more than 80%) and higher profitability.

Activities and services of the e-commerce and customization company in Europe for sale

The company for sale provides customized products that are sold through its proprietary e-commerce shops and on additional platforms such as eBay and Amazon.

Highlights of the e-commerce and customization company in Europe for sale

• The company developed a stock management e-commerce and customization solution
• The solution helps clients to optimize the supply chain
• The solution combines demand forecasting with inventory management
• The owners are looking to talk with potential investors that are interested in growing the business in Europe

More information on this e-commerce and customization company in Europe for sale

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