Reason for acquisition: The company is a promising organization activating in digital services. It has a strategy for growing its operations in Europe via acquisitions, therefore the management is open to speaking to interested sellers
Overview of the Buyer for a digital service design business in Europe
The buyer is a modern design consultancy company in full development phase. It is a profitable business that has the strategy for enriching and diversifying its services by acquiring smaller companies specialized in certain areas of digital services. The buyer has already done several M&A deals and has allocated funds for another one. It has the suited resources from its own funding and also has the possibility to attract more capital if needed. The target company is located in Europe (Germany, Denmark, Netherlands, France, Italy, and others) and activates in the fields related to digital service design, data analytics and cyber security. For types of services provided by the desired company can be mentioned digital transformation, digital service design and delivery. Any viable business in this fields range will be considered as the management is interested as much in the opportunity as the current performance. The buyer is looking for specific activities such as user research, service design, experience design, app development, quality assurance, data analysis and cyber security. The target could have experience both in the private and public sector. The buyer could bring possible synergies to the target such as a strong public sector presence across the whole design and delivery process.
Profile (strategy) of the Buyer for a digital service design business in Europe
The buyer is a well-established supplier of digital services being specialized in design and in large scale digital transformation projects to organizations from both public and private sectors. It helps clients to grow in digital services, to innovate, transform, evolve and increase their competitive edge. The company offers valuable know-how and cutting edge services. As a method of working, the company puts the user in the centre of all the activities, starting with research and continuing with design and delivery. The team uses user research, analytics and other metrics to gather evidence in order to form new hypotheses and test them. The team’s goal is to offer a digital experience that will create lasting change and will have a positive impact.
The team’s members have the necessary skills and ideas to identify which are the factors that restrict successful delivery of digital services and also they are able to find the possibilities to fix the problems. When doing service design, the people are put first and the client gets the intended outcome. Usually when designing a project, the company’s specialists work at the client’s site. The projects are designed in a manner that offers personal customer experience and enhances the relationship between organizations and their customers. The methodology ensures the premises of delivering meaningful transformation because the working approach is based on combining lean user experience design with DevOps and Agile Delivery.
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