Location of the Performance marketing company: Europe
Employees > 15
Reason for sale: The owners want to grow the business further, therefore are looking for interested partners that are willing to invest in this company
Overview of the Performance marketing company in Europe for sale
The owners of a Performance marketing company in Europe want to expand their business and are looking for an interested partner to acquire the business including the newly developed proprietary tracking & analytics tool that is currently used and which has been built as a SaaS. The owners need a partner that is maybe from the same field of industry and is potentially interested in Europe as a location and who is willing to take the business to the next level. This company could also be an investment for a financial investor that understands the online market place a strategic buyer that is still more into traditional marketing. A majority sale is possible, the owners are open for the possibility of leaving the company once the deal is done. If you are a buyer and you are interested in Performance Management companies we know various other targets open for sale in Europe in case a buyer gives us a mandate.
Profile (strategy) of the Performance marketing company in Europe for sale
The company is a performance marketing enterprise and is active in CPI (Cost per Click) area having a focus on mobile app marketing from various verticals such as gaming, automotive and travel. However, the main area of interest is in gaming, the company having its own software developed for affiliate marketing in gaming industry. The company is a gaming affiliate network that builds collaboration between game advertisers or game developers and game publishers and has built up a strong reputation within the gaming market. The company has experience in browser and games that can be downloaded and also in mobile iOS and Android titles.
When they do their campaigns, advertisers need some agencies or affiliates to publish the ads. Publishers can be people with blogs or vlogs, experts in a specific field and they will have access to marketing campaigns that bring most profitable results. Due to the company’s software solutions, publishers can track and monitor the campaign’s status in real time and for every level. Updates of this software are sent to publishers’ mobile phones that are set up with the company’s applications for iOS and Android. Through these applications publishers can also monitor their revenue that is brought by the traffic publishers bring for the campaign.
Advertisers on the other hand need to know that their online or mobile games will be visualized to the target people and be clicked on. The company ensures them they have the right publishers such as media buying experts, search engine marketers and e-mail marketing professionals that have the most traffic and most responsive consumers so that the campaign gets the highest ROI. Advertisers can choose which what payment method to use, methods such as cost per lead), CPD (cost per download), CPI (cost per install) or CPP (cost per player). The company offers customized reports on the campaign’s key performance indicators and shows quality leads so that the campaign gets the best results.
Activities and services of the Performance marketing company in Europe for sale
The company delivers the following services:
Marketing Campaign Management
Traffic Tracking Technology Services
Marketing Performance Reporting
Consultancy & Support
Highlights of the Performance marketing company in Europe for sale
The company activates in performance marketing domain and online marketing
The company is a gaming affiliate network
The company builds collaboration between game advertisers and game publishers
The owners are looking for strong investors to help the company to grow
More information on this performance marketing company in Europe for sale
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