Reason for acquisition: The company is a software development enterprise that delivers specialized solutions to companies active in the tour operator sector. This company has a strategy for growing its operations in Europe via acquisitions, therefore the management is open to speaking to interested sellers
Overview of the software buyer for tour operator companies in Europe
The company is a well-established player in the sector of software development for tour operator companies and is looking to grow its business in Europe via acquisitions. This large entity wants to diversify its products and services and also plans to gain new clients, therefore is interested in discussing possible deals with other software development companies that operate in the tour operation domain. The company to buy should be a European established business specialized in providing software solutions that bring efficiency and competitive advantages to travel companies. The target company should also have a strong client network in order to help in strengthening the market position for the new entity that will be born.
Profile (strategy) of the software buyer for tour operator companies in Europe
The buyer company has more than 8 years of activity and around 150 employees with expertise in a tour & activity booking engine, payment gateway and mobile app development. The company is a booking software enterprise that is specialized in developing and delivering a platform that contains sales, management and growth functionality for booking companies. Due to these solutions, the user can double the industry conversion rate in terms of bookings and payments, can get automated management operations and automated administrative tasks resolved and can sell their services using a top online travel agent with various channels available.
For companies that want to increase their online presence, the company provides an online booking and administration solution. The platform has features for sales, activity management, growth of the business and advanced features as well for large enterprises that need custom solutions. Clients that use this platform are tour operators, tourist offices, leisure activity providers or rental services. Payment prices come in 3 packages, for small companies, professionals or for large enterprises. A free trial version is available to users who want to experience the platform before making a commitment.
The platform has functionalities that support the growing business, with business analytics tools the users can monitor the growth of their operations and can make decision based on real time factors. The Point of Sale Desk solution provided by the company helps the agent companies to increase their sales on any device. The interface is rather simple and effective, it has only 3 tabs (Activity, Calendar and Last Bookings), but is capable of organizing complex processes such as creating accounts for agents and resellers, generating discount codes, setting up commissions, tracking payment and agent performance, collecting payments with secure links and many other features. This results in more people completing reservations online due to the customized booking page, integrated payments and a booking process that is quick and fast for the customers.
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