Reason for acquisition: The company is a large online marketing group. It has a strategy for growing its operations in Europe via acquisitions, therefore the management is open to speaking to interested sellers
Overview of the Buyer for outsourcing services company in Europe
The buyer is an online advertising agency specialized in providing search engine optimization (SEO) services for SMB clients that want to grow their presence on the internet and obtain maximum value for their services. For this purpose, the team is helping also with web design and online marketing solutions allowing companies to increase their business results. The buyer is running multiple global sales and marketing organizations and is focused on B2C and B2B segments. Most of the clients come from US though the buyer has offices on 3 continents (US, Europe, Asia). The buyer is looking to add more activities services to its services portfolio in order to diversify its offering. To achieve its plans, the buyer is looking to acquire a company located in Europe with a revenue target ranging from 2-20M Euro. The target type of services can be software or IT related, but also in the field of accounting or any other financial services (Business Services Accounting, Merchant Processing, SMB Insurance, SMB Financing, Advertising, etc.). Ideally the outsourcing services should be able to be provided to US companies. The buyer has started the acquisition process and has allocated the necessary funds. As possible synergies to bring to target can be mentioned the impressive network of clients that would be provided with the target’s specific outsourcing services.
Profile (strategy) of the Buyer for outsourcing services company in Europe
The buyer is an internet marketing organization with a large base of client businesses in a variety of industries. It is looking to acquire an outsourcing services company able to provide high-quality services for the buyer’s clients. The team is composed of talented SEO and digital marketing specialists that support companies with online advertising campaigns and strategies to get high up in Google search and to increase the business results. The marketing program is customized to the client’s needs, is affordable and effective. There are offered personalized plans & solutions, SEO practices, creative design and content that together will boost the client’s sales. The SEO tools and strategies are designed and tested by the Research & Development team in its own online laboratory.
The company makes Google a business partner by setting up SEO advertising that will bring more business to the clients. The search engine traffic will meet the business needs and will exceed the expectations. Designing and optimizing a website are some of the services provided that increase online marketing. The team creates quality content that is in line with the current search demand, it uses the suited methods to list the website where potential customers are looking for services provided on the website. In the website design and development there is used the right website architecture that responds to the client’s taste and that is able to meet the client’s business goals. The company uses also automated software tools that generate information about its clients’ positions on local listings, information that is stored in a database and that is offered for performance analysis reason.
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