Buyer for digital marketing services company in Western Europe

• Revenue: 2-20M EUR
• Employees: not decisive
• Location of the target: Western Europe 
• Reason for acquisition: The company is a digital communications group. It has a strategy for growing its operations in Western Europe via acquisitions, therefore the management is open to speaking to interested sellers
• #CFIE ITB193

The buyer is a group of companies activating in digital communications and data driven digital marketing. The group develops end-to-end technological solutions that enable businesses to grow faster in their respective industries. Clients are helped to increase their online presence and performance by developing effective online conversion strategies and by implementing measures for traffic improvement. The buyer enterprise is backed by a private equity firm that invests in multiple companies operating in various technology sectors. The enterprise shares its knowledge and expertise with the acquired companies and provides necessary resources for further growth. The management’s goal is to enable the company to become a leading player in the field of digital services in Western Europe. The business expands rapidly both organically and by executing acquisitions with buy-and-build strategy. In the present, the buyer is looking for a digital marketing services company able to increase customers results by taking the advantage of the digital funnel. The target company should be specialized in optimising traffic channels (such as SEO, SEA, affiliate marketing and social media), in driving positive interaction through the use of CRO (conversion rate optimisation) and in using customer data for personalization techniques.  

The company employs more than 1000 professionals specialized in various digital services such as marketing automation, content, brand creation, business intelligence, web development, digital strategy. The team helps companies to get the advantage of the digital opportunities and become better in providing a seamless, integrated customer experience across all channels. The end-to-end solutions provided make the company an excellent partner in the clients’ digital path. Consumers have high expectations for their digital experience and will expect brands to offer them a flawless and spectacular journey. So companies look for the right approaches that will allow them to manage and execute all the relevant channels in terms of technology used, content published and marketing strategies adopted. The company understands this and has developed a series of services and solutions that enable organizations to take the control over their digital potential.

The digital services industry is in continuous development and now it contains activities such as web development, marketing, social media, business intelligence, AI, mobile apps, etc. Instead of having multiple collaborating parties that can ensure all of these it is better to have a single partner able to provide full-service for all aspects of a project. The company has many areas in which can deliver specialized services. Digital strategy is one of its major fields and describes the ability to determine which are the gaps and errors an organization does in its approach. The company helps brands to reach their audiences and convert leads into loyal representatives. The team has outstanding technical skills for all types of activities such as development, testing, support, monitoring and maintenance.

The buyer is looking to acquire a company that operates in the same sector and has similar services such as: 

• Digital Strategy
• Brand Creation
• Content
• SEO / SEA 
• Data & Intelligence
• Marketing Automation
• Web Development

• The buyer is an international group that operates in the digital communications sector
• The buyer is backed by a PE firm that invests and grows digital companies
• The group has decided to enlarge its activities in Western Europe and is looking to buy another company 
• Target companies should be active in providing digital marketing services 

Feel free to contact us for more information regarding this Digital marketing services company in Western Europe wanted or if you know possible interested or suited parties. For more buyers in the IT sector please visit the section ITS companies wanted. For companies for sale in the ITS or software industry please feel free to visit the section ITS companies for sale.