Reason for acquisition: The company is a digital agency. It has a strategy for growing its operations in Benelux via acquisitions, therefore the management is open to speaking to interested sellers
Overview of the Buyer for digital marketing company in Benelux
The buyer is a digital marketing agency that supports organizations to grow their business through agile data analysis, design and technology solutions. Using deep data science, it reshapes a brand’s image and enables AI revolution to have a big impact in businesses. It also develops smart creative concepts that bring out new products and services. The enterprise is part of a digital marketing group that grew its operations through acquisitions and managed to open multiple business offices in several countries. The group has the support of a financial partner (PE fund) and has the capabilities to deepen its expertise through further companies acquisitions. In an M&A deal, the management is more focused on the quality contributions rather than in the number of deals. They developed a solid foundation and will pursue activities outside their home markets. The management wants to stay in touch with futuristic technology and embrace new ideas. In the present, the buyer is looking to buy a solid digital marketing company active in Benelux. The target supports customer’s journey, has employees experienced in marketing strategies and is dedicated to optimizing the client digital transformation through marketing automation.
Profile (strategy) of the Buyer for digital marketing company in Benelux
The company encourages the acceleration of digital transformation and uses data to optimize customer experience. Its services boost sales and improve an organization’s brand awareness. The philosophy is to combine data with various technologies in order to create relevant brand experience systems at scale. The design concepts are based on key aspects such as user research, behavioural science and data insights. The company creates a human centered user experience by using AI technology that makes a brand to stand out from the crowd. It has the right tools and capabilities to understand the needs of any organization and to provide custom service models. The team is composed of more than 300 specialists with different roles such as brand builders, UX designers, digital project managers, software developers, data analysts, creative technologists and AI experts.
The company develops projects through all the respective steps, from idea to execution. It designs, builds, automates and scale digital programmes that improve business results. It develops cutting-edge software applications and performance marketing solutions that automate and optimize processes. Connecting behavioural science and various services and product design the team is able to create solutions that generates better marketing outcomes. A flexible and fast running platform integrates data and multiple information in order to deliver the best digital experience for customers. The company helps its clients to plan, build and run a platform that learns and adapts together with the business. Marketing automation provides the necessary tools to organize and structure real-time brand experiences. In this light, the team uses its experience and knowledge of digital journey conditions in order to scale the customer’s business.
Activities and products of the Digital marketing target company
The buyer is looking to acquire a company that operates in digital marketing and performs activities such as:
Predictive Data Modelling
CRM & Customer Engagement
Optimization & Analytics
Brand Strategy & Communication
UX & Service Design
Highlights of the Buyer for digital marketing company in Benelux
The buyer is a digital agency group providing performance marketing solutions
It uses data science and technology to develop smart products and services that increase brand awareness
The group has decided to enlarge its activities in Benelux and is looking to buy another company with similar activities and products
Target companies should be active in providing digital marketing solutions and services
Information of this Buyer for digital marketing company in Benelux
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More information on this buyer for digital marketing company in benelux
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