Reason for acquisition: The company is active in digital marketing. It has a strategy for growing its operations in Europe via acquisitions, therefore the management is open to speaking to interested sellers
Overview of the Buyer for digital marketing company in Europe
The company is an international enterprise specialized in in the field of digital marketing, digital media and influencer marketing. The enterprise has many years of expertise in this field and has a strong international culture and extensive experience in social commerce. The products and services delivered are essential to the lives of its customers. The management is looking for a company to buy in Europe in order to grow the business further. The target company should activate in areas such as digital marketing, cosmetics, social media marketing and social commerce. The buyer is used to do M&A activities because as a way for developing the business operations and to increase revenue and productivity. The buyer involves time and other resources to achieve its expansion strategy in order to become more profitable. The target company will be determined based on aspects such as: revenue between 3-30M Euro, the customers base, the cover of the territory, commercial networking, skills and the composition of the staff. The buyer is ideally looking for businesses with €5m+ EBITDA, but can go much lower for a good asset with digital growth potential. The variables to be evaluated are different and in this sense the buyer has a broad identification for the target company. The company is planning to start the M&A project as soon as possible and is looking to talk with interested sellers.
Profile (strategy) of the Buyer for digital marketing company in Europe
The buyer company has more than 10 years of presence in the sector and delivers services such as global influencing and social media marketing. The business is vertically integrated in social commerce sector and is focused on influencer-led performance. The company’s scope is to help partnering brands to implement digital strategies that will enable them to reach business and marketing goals. The buyer became a global social media house that is tech-based and that builds brands and sells top-quality products using at maximum social commerce platforms with influencing potential. The buyer has a team of more than 100 people specialized in brand strategy, cosmetics & lifestyle products, internet and technology, digital marketing, creating media content, campaign amplification, branded storytelling, etc.
The company is an international media and marketing enterprise that designs tailor fit campaigns and delivers targeted content with the participation of famous brands and social media influencers. It produces content also for mobile applications, games and music platforms. The content is mostly addressed to the huge millennial and Generation Z communities. The company’s partners network is composed of marketing agencies, mobile carriers, brands, media companies and more than 12.000 of digital influencers globally. The content produced is produced in more than 30 languages and can be accessed from anywhere in the world.
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