App performance marketing agency in Europe for sale

App performance marketing agency for sale

• Revenue: > 1.5 million EUR
• Employees: > 10
• EBIT: > 20%
• Location: Europe
• Reason for sale: The owners want to grow the company in Europe, therefore are looking to talk to interested investors
• #CFIE ITS574

Overview of the app performance marketing agency in Europe for sale

The company runs a business involved in the mobile marketing and software development sectors. It developed a platform that allows app owners to attract traffic for their apps and to generate quality user engagement and acquisitions. The user acquisition platform increases app performance by being connected to direct in-app traffic sources. This enables the promotion of mobile applications to target users. As a result, brands obtain positive results while the user gets an improved experience through the app. Most importantly, the business is very solid, it grows each year by around 30-50%. It generates revenue from various markets including performance marketing agencies, app developers, e-commerce, shipping, finance, gaming, betting, insurance, and food delivery. From a profitability point of view, the company records high-profit margins across its mobile app promotion services. Operationally speaking, the business has an optimum structure that enables it to scale across multiple markets both locally and worldwide. As a result, the acquisition of clients from a diverse range of industries drives the business capability and expertise even further. A strong point is that the business is digitally-driven and can be operated from anywhere in the world. The owners are interested in a sale because they are entrepreneurs and want to pursue other commercial ventures. A potential buyer could be a digital marketing company or a larger player active in the app environment. Or maybe a private equity firm looking to expand its companies’ portfolios.

Profile (strategy) of the app performance marketing agency in Europe for sale

The company is a mobile solution provider that leverages its performance-based platform to drive quality user acquisition for its clients through mobile app promotion. In short, the company promotes customer apps on the company’s traffic sources on a performance basis. Due to its service excellence and expedited payments, the company has managed to develop a strong brand reputation in the market. In addition, the team has 13 highly skilled employees with extensive experience within the industry. They are also engaged in direct sales and visit key industry events to increase brand recognition and connect with prospective clients. For an interested buyer that might be concerned that the company’s operations will decrease after the owners leave, the team can operate cross-functionally, and each employee understands his role and is able to do his tasks autonomously. Moreover, the roles are clearly defined within the team and the members drive a high level of collaboration.

The platform offers mobile app promotion services aimed at driving engagement and user acquisition for the company’s clients. The services are composed of two categories, iOS apps (55%) and Android apps (45%). There are two models of core services provided. The first is a CPI (cost per install) campaign model. The goal is to get as many installations of the app as possible within the targets. The second model is based on CPA (cost per action), CPE (cost per engagement), and CPS (cost per sale). In addition, they administer user engagement campaigns for clients who are already running performance marketing campaigns and are quite aware of the financial impact a single user brings to the company. The app performance marketing services are provided to existing and prospective markets and are based on competitive pricing structures. Since the business has an agile business model structured for remote operation and scalability, it can demonstrate future growth opportunities that a potential buyer could benefit from.

Activities and services of the app performance marketing agency in Europe for sale

The company for sale delivers the following services:

• App performance marketing
• User acquisition
• Fraud detection and prevention
• Social media campaign management

Highlights of the app performance marketing agency in Europe for sale

• The company runs a digital marketing platform that increases app performance
• The business model is very agile and can be managed remotely
• The owners are serial entrepreneurs and are looking for potential parties interested in acquiring the business

More information on this app performance marketing agency in Europe for sale

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