Reason for acquisition: The company is an international buyer of mobile apps. It has a strategy for growing its operations in Europe via acquisitions, therefore the management is open to speaking to interested sellers
Overview of the Buyer for mobile apps in Europe
The Director of Acquisitions of an app acquisitions firm is looking to talk with potential owners of mobile apps that would be interested to sell their mobile app to an international buyer. The acquirer is interested in buying individual apps or portfolios of apps that have been active for more than eight months and show a solid track record. This buyer is an acquisitions firm that is always acquiring new apps, it is backed by a private equity firm and has allocated large financial resources for M&A deals. The company has a very rapid rhythm of growing, in the past 4 years it managed to acquire globally more than 200 apps and in the present it is looking to expand the business in Europe and to discover new business opportunities. Companies interested to sell their apps are welcome to send a message to the CFIE team.
Profile (strategy) of the Buyer for mobile apps in Europe
The buyer is a technology company that buys mobile apps and games and continues to operate them and grow them to the next level. In the present it operates more than 150 top apps on the App Store and Google Play and reaches millions of users on a monthly basis. In its app portfolio there are included apps from various domains such as gaming, entertainment, finance, productivity and utility verticals. The company’s funders are highly experienced in mobile app & games industry and know how to grow an app product to reach its highest potential. The goal is to grow the mobile apps and monetize them, a special focus being on live operations and user management. In the team there are many industries experts such as UI/UX designers, user acquisition experts, product managers and data scientists that have expertise in all kinds of products from the app store and that are able to share their experience and transform an average app into a worldwide hit.
The company is interested to acquire mobile apps that have a high potential for growth and that meets several criteria such as: minimum 60.000 daily active users, minimum 0.5M annual revenue, 2000 average daily installs, more than 8 months of activity. The apps can operate in various niche markets. The buyer has the skills and knowledge to develop the app and to increase monetization in a specific industry. In most cases, the value of an app is appreciated based on revenue multiple per daily active users and the evaluation takes into account the industry standards. Though it prefers cash-only transaction, the buyer is open as well for diverse deal structures or strategic partnerships.
Usually the M&A process goes with the following steps: the buyer receives the initial analytics and revenue report from the app owner/M&A adviser, if interested the buyer will make an offer to purchase the app and will send the term sheet that contains the conditions the deal will take place, if accepted the offer the buyer will continue the process with due diligence actions and further financial data verification, if everything is clear both parties will sign the purchase agreement and the last step would be the app transfer and the payment to the app owner.
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